patrón retail experience

this was a sponsored project with chase design. the goal was to create a memorable, frictionless pop-up retail experience for the tequila brand patrón. in my design, i tried to focus on the rich heritage and history of the brand, and showcase the spirit's premium quality through the design and aesthetic of the space. i set this pop up in the jfk international airport for maximum foot traffic and exposure to the target demographic. patrón is a very sustainable, charitable company with strong integrity and I really wanted to communicate that in my design solution